Amrita Ghosh
E-commerce, Buying & Merchandising Consultant
Apparel, Childrens, Beauty, Cosmetics, Accessories, Home & Lifestyle
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Amrita Ghosh
Amrita Ghosh
E-commerce, Buying & Merchandising Consultant
E-commerce, Buying & Merchandising Consultant
Apparel, Childrens, Beauty, Cosmetics, Accessories, Home & Lifestyle
I am a forward-thinking merchant with hands-on experience spanning startups to well known vertical brands and premier retailers. I have proven ability to grow top and bottom line results for high volume businesses in multiple categories. I've developed dynamic merchandising strategies through rigorous analysis of sales data, competitive brands and emerging trends to adapt to fast paced changes in target customer behavior. I partner with cross functional teams in design, marketing, global sales, planning, retail, sourcing and production to define and deliver product attributes aligned to brand and consumer demands. I influence associates through executive team members on new opportunities and challenges. I am an entrepreneurial and inquisitive leader on the forefront of tracking and forecasting industry trends. I am an inspiring mentor and leader of teams.
Capabilities
Capabilities
BUYING, MERCHANDISING & PLANNING
Product Merchandising Strategy
Open to Buy & P&L Management
Collaborations & Partnerships
White Label Product Development
Assortment & Line Planning
Inventory & Replenishment Management
STRATEGY & ANALYSIS
Brand Vision, Strategy & Voice
Category & Item Strategies
Trends Analysis & Forecasting
Demographics & Competitive Analysis
Historical Sales & Data Analytics
Pricing & Markdown Strategy
E-COMMERCE & MARKETING
Omnichannel & Digital Merchandising
Email Marketing Strategies
Social Media Strategies
Product & Channel Optimization
Amazon, Google, Instagram Shopping
Shopify & Google Analytics
Startup Experience
Startup Experience
GIGGLE
Head of Merchandising, Buying & Planning reporting to CEO. Influencing brand vision and strategy. Seasonal strategy, OTB and merchandising line plans. Provide analytical / data-driven and creative insights to optimize seasonal assortment and private label decisions. 3rd party buying and leverage vendor mix to maximize results. Product and Shopify e-commerce store digital merchandising.
WINKY LUX
Partnered with founder / CEO and executive team of high growth cosmetics startup to refine merchandise strategy based on analysis of competitive trends, e-commerce, wholesale and DTC sales data. Advice on consolidating non-performing SKUs while expanding high productivity categories within color cosmetics and skin care product lines.
REBECCA TAYLOR
Managed Direct to Consumer Retail and E-Commerce assortment strategy and buying process for all categories including 3rd party brand products (candles, jewelry, beauty and cosmetics). Created and drove open to buy, replenishment and assortment planning strategies for all categories.
Corporate Experience
Corporate Experience
DIANE VON FURSTENBERG (DVF)
Drove annual retail revenue in ready to wear (full price and outlet) business globally across channels. Synthesized future fashion trends, historical sales analysis and strategic plans to ensure brand aesthetic and core values are represented in line plan. Developed strategies to grow new and existing business categories. Developed all financial budgets and architectured line plans for global business. Mentored and led associate merchandisers.
MACY’S, INC.
Managed multi-million dollar P&Ls in hundreds of stores including financial analysis, open to buy, margin negotiations, markdown, forecasting, line plans, balancing inventory against sales and product selection. Collaboration with top level executives and vendor partners to drive towards company sales, gross margin and turnover objectives. Developed and mentored assistant buyers, merchant office assistants and executive trainees.
UNITED COLORS OF BENETTON
Partnered with brand manager to buy assortments for Men’s and Women’s clothing and accessories for all Sisley US locations. Optimized sales and inventory by modifying merchandising strategies. Contributed to brand promotional marketing and media advertising. Created merchandise prototype displays which was implemented in all stores.
Executive Bio
Executive Bio
Amrita Ghosh is a global merchandising and buying strategist with over 15 years of retail experience spanning apparel, childrens, beauty, cosmetics, accessories, home and lifestyle brands. She has consulted for the CEOs of digitally native brands such as Winky Lux and direct to consumer e-commerce brands such as Giggle. A noted expert, Amrita has held senior merchant and buying positions within wholesale, direct to consumer retail and outlet businesses of designer brands such as Diane von Furstenberg (DVF) and Rebecca Taylor. She previously held buying and planning positions at Macy’s and United Colors of Benetton.
Amrita has a deep understanding and applied passion for products. Her portfolio has included identifying and recommending new business opportunities to drive future growth as well as developing and maintaining merchandising assortment plans. She effectively combines creative with analytical thinking, measuring and setting product performance KPIs (velocity, margins, revenue, customer targets) to facilitate decision. Amrita has curated and optimized product assortments and led market research and analysis to create better brand, trend, and price strategies.
Amrita received her Masters of Business Administration in Marketing & Management from Marymount University and holds a Bachelor of Science in Business & Finance from American University Kogod School of Business. She has also studied Fashion Merchandising Management at the Fashion Institute of Technology. Amrita lives in New York City with her husband. She is an avid reader and amatuer photographer.
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Amrita Ghosh Bio.pdfGoogle Sites
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